Strategy grounded in the real world
Fanny O’Donnell is the founder of UBusiness.
She brings engineering thinking, B2B strategy and customer experience expertise to help complex industrial organisations turn technical capability into clear customer value.
15+ years inside complex B2B organisations
Over the past 10 years, Fanny has held Head of Marketing and senior leadership roles across three global B2B organisations — SUEZ, Schneider Electric and Chubb Fire & Security.
She has worked closely with executive, sales, operational and technical teams across sectors including infrastructure, environmental services, energy, building technology and security.
Originally trained as an engineer, Fanny later specialised in strategy, marketing and customer experience. This combination shapes her approach today: understanding complex environments, identifying what matters most and translating it into clear commercial direction.
Her experience means she has a practical understanding of the realities behind the strategy — complex offers, long sales cycles, multiple stakeholders, internal silos and the challenge of turning technical capability into meaningful customer value.
EXPERIENCE
WHAT THIS MEANS FOR YOU
Understanding your world
Fanny brings first-hand experience of the realities and challenges of complex B2B organisations.
Focussing on what matters
She helps cut through complexity to identify the priorities that will have the greatest impact.
Delivering practical outcomes
Strategy is translated into practical tools, messages and actions that teams can use.
WHY UBUSINESS EXISTS
Clarity. Focus. Practical impact.
After years working inside large organisations, Fanny saw the same challenge repeatedly: businesses rarely lack expertise or ideas. What they often lack is the time, capacity and structure to step back, make sense of complexity and focus on what matters most.
She created UBusiness to give organisations flexible access to senior strategy and customer experience expertise — without adding unnecessary layers or complexity.
Through UBusiness, Fanny works directly with leadership and teams to understand real business problems and tailor the level of support to what is required — from focused strategic advice to larger transformation programmes.
"
I add the most value when I help organisations make sense of complexity, identify what matters most and translate that into clear, practical action.
15+ years' experience
Senior B2B marketing, strategy and transformation
Industrial B2B focus
Infrastructure, engineering, energy, utilities and other technical sectors
Strategy through implementation
From insight and positioning to the tools teams actually use
Copyright © 2026 UBusiness. All Rights Reserved.
CONNECT
EXPERTISE
Business strategy & positioning
Customer experience & transformation
Tender strategy & differentiation
Have a challenge worth discussing?
Whether you need a fresh perspective, a focused workshop or senior support for a larger programme, contact us to see how we can help!
