Strategy grounded in the real world
I help technical and industrial B2B organisations turn complex ideas into clearer strategy, stronger customer value and more effective commercial communication.
My approach combines engineering thinking, senior B2B marketing experience and customer experience expertise — with a strong focus on practical implementation.
ABOUT UBUSINESS
15+ years inside complex B2B organisations
In the last 10 years, I have held Head of Marketing roles across three global B2B organisations — SUEZ, Schneider Electric and Chubb Fire & Security.
I’ve worked alongside engineers, operational teams, sales leaders and executives in businesses where the offering is complex, the buying process is long and communicating customer value is not always straightforward.
Before specialising in strategy, marketing and customer experience, I trained as an engineer. That combination has shaped how I work today: I like understanding the complexity, finding what really matters and translating it into a clear commercial direction.
I know these environments from the inside — the competing priorities, technical language, internal complexity and pressure to turn expertise into growth.
ABOUT FANNY
What this means for you
I understand your world
I’ve lived the challenges of complex B2B organisations and speak your language.
I focus on what matters
I help you cut through complexity to identify the priorities that drive real impact.
I deliver practical outcomes
Strategy is only valuable when it is turned into tools, messages and actions your team can use.
WHY I CREATED UBUSINESS
Clarity. Focus. Practical impact.
Sometimes that means a focused workshop or an independent perspective. Sometimes it means leading a project over several months. And sometimes it means working alongside the team to turn a strategy into practical tools they can actually use.
After years inside large organisations, I saw the same challenge repeatedly: businesses rarely lack expertise or ideas. What they often lack is the time and space to step back, make sense of everything and decide what really matters.
I created UBusiness to give organisations flexible access to senior strategy and customer expertise — without adding another layer of complexity.
The format changes. The principle doesn’t:
Start with the real business problem, create clarity, then turn that clarity into practical action.
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I add the most value when I help organisations make sense of complexity, identify what really matters, and turn it into something customers can understand and act on.
Let's turn your strategy into measurable results.
If you're ready to bring clarity to your strategy, strenghthen customer value or win more work, I'd love to hear from you.
Or email me at fanny@ubusiness.com.au
15+ years experience
Senior B2B marketing, strategy and transformation
Industrial B2B focus
Infrastructure, engineering, energy, utilities and other technical sectors
Strategy through implementation
From insight and positioning to the tools teams actually use
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EXPERTISE
Business strategy & positioning
Customer experience & transformation
Tender strategy & differentiation
About us
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Whether you need a fresh perspective, a focused workshop or senior support for a larger programme, let's start with the challenge.
